There are so many reasons to include a personalized signature in your e-mails that it’s hard to list them all.
Here’s everything you need to know to add a professional signature to your Outlook emails.
Why use a personalized email signature?
A free and effective means of communication
On average, each company employee receives 80 e-mails and sends 30.
By systematically communicating information via email signatures, this represents an interesting potential.
What’s more, employees usually communicate with qualified targets, which ensures that the message is passed on to people likely to be interested.
A marketing campaign is launched?
A new product is launched?
Each employee can relay the information in his or her own signature, so that all contacts know about it.
A simple, free and effective way to get your message across.
Standardized signatures for all employees
Use a professional professional signature that reflects your company’s image, you can nurture your brand’s image.
By deploying a single signature model to all your employees, you standardize your communication and convey a positive image of your company.
Letsignit, the ideal tool for optimizing your Outlook signatures
In Outlook or Exchange, each employee can manage his or her own signature, created from a predefined template.
That said, if you want to optimize this particularly effective communication channel, it may be a good idea to implement an email signature management application such as Letsignit in your messaging system.
Perfectly suited to Outlook, LetsignIt is also accessible toOffice 365 users.
Organize communication campaigns
Letsignit is much more than just a signature in your company’s image, it lets you create real communication campaigns by managing the duration and targeting the recipients.
You can relay permanent information such as social networks or contact details, but also add a one-off message such as a news item, promotion or new product.
The real advantage of Letsignit is that you can centralize the management of all your collaborators’ signatures thanks to an easy-to-use interface.
With just a few clicks, you can program the next signature campaign, which will be automatically integrated into all selected employees’ Outlook e-mails.
In this way, you can ensure that the message is delivered to all employees, and that the presentation is harmonized for each of them.
Tracking performance
Thanks to an integrated tracking tool, LetSignIt lets you measure the effectiveness of your signature campaigns.
This means you can quickly see which signatures and campaigns are the most successful, and which employees are the most successful.
Less marketing-oriented and more technical, the Codetwo email signature module also offers good potential, especially if you’re working with Exchange.
To help you make the best choice, Infologo can advise and support you.
Don’t hesitate to contact us with your project.