WiFi is everywhere.
More and more retailers and points of interest are offering their customers or passers-by a free wireless connection so that they can connect to their personal devices (mobiles, tablets…).
But who are they?
What do they do once they’ve reached your Internet connection?
And above all: what do they do for you?
Of course, like some big brands (a world-famous coffee chain, for example), you’re not averse to the fact that some people consume little and stay a long time in your store simply to use your WiFi before their train arrives, but you’d certainly like to know that you can take advantage of this experience and make it even more interesting for your customers!
The options available to you are numerous.
Here are 2 ideas in particular that you can use and combine to offer your customers an ever more entertaining experience:
The captive portal
What if, in addition to improving your brand’s image by offering a free service (the wireless connection), you could get some qualified data on your visitors in return?
The captive portal opens a web page when a customer connects to your WiFi.
This page is usually a personalized log-in page in your brand’s image, prompting customers to register via their social profiles (Facebook, Google, LinkedIn) or e-mail address.
How do you collect this information?
In addition to the Captive Portal solution, WiFi specialists such asAruba can provide you with a wide range of tracking tools to enable you to collect the data you need on your visitors or customers.
How do you use this data?
This data can be used in several ways:
- later on, to enable you to run ever more targeted marketing campaigns based on location, interests, age, “loyalty” to your brand through frequency of connections…
You could even offer higher-quality WiFi access to customers with loyalty cards. - almost instantaneously to send a discount or coupon to the connected person (see next point)
The commercial offer push
Whether you’re a shopping mall, a cultural venue, a hotel or tourism company, or an entertainment center, this kind of WiFi marketing action can benefit a wide range of businesses… a tailor-made solution can be found for every establishment.
When your visitor connects to your WiFi, a captive portal appears, asking them to identify themselves, or not.
Whatever your choice, the next page is your best chance to get your message across!
Discounts, limited offers, coupons…
Customers use your WiFi, so they’re bound to be in the vicinity of your store.
This is a good time to attract their attention by informing them of current promotional offers, making available a limited offer composed just for them at short notice, or offering them a coupon for a partner store close to yours.
The winning combination
These two ideas are just some of the uses you can make of WiFi.
Leveraging WiFi marketing doesn’t have to mean malicious tracking, but can instead identify and reward visitors.
Your business is unique.
You need tailor-made WiFi management solutions.
Contact us for a personalized study of your needs:
